Starting a conversation about the earliest signs and symptoms of Alzheimer’s disease.
At its best, driving signups for clinical trials is a tremendous challenge. But for Biogen, enrolling their Phase 3 trials of aducanumab meant having people confront the earliest signs and symptoms of Alzheimer’s a decade before they feel the effects of their disease – a seemingly insurmountable hurdle.
That’s where Notes to Remember came in.
We created social content and digital resources to emphasize the difference between early symptoms and everyday lapses, all of which exceeded Biogen’s enrollment goals. Notes to Remember also partnered with actress Marcia Gay Harden who spoke with media about her mom’s experience with the disease, bringing additional mass awareness to the importance of our trial.