Putting Investors First Month 2015

Creative Campaign

May 2015


Global Campaign Theme: Being a Trusted Professional

This campaign will focus on encouraging the global investment management community to support and share the Statement of Investor Rights.

Join us in the movement to advance the investment management profession.

Join us to put investors first. 


Visual Language


Through evocative, double-exposure imagery, we will show how true professionalism embodies in-depth knowledge of key markets and the investment management industry overall. Leveraging the power of professional silhouettes, juxtaposed with regional cityscapes, this depicts dedication to putting investors first.